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Think You’re Rational? How Hidden Biases Shape Your Choices
We would like to think of ourselves as beings who act with rationale to certain stimuli, based on logic and reasoning. The truth of the matter, however, is that our minds lie a thousand miles afar from the perfect instruments of logic which we so imagine them to be. We are, in truth, prone to countless biases that pave the road of which we think and act.
Most of the time, these biases — unconscious errors in our thinking — mislead us toward irrational decisions and conclusions, but still we preserve the illusion that we are acting with reason.
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Seeing Flaws In Others
This is the basis for the blind spot bias: the habit to recognize biases in others while remaining oblivious to our own. We can see how others might be navigated with their emotions, but fail to recognize how our own decisions are similar. This bias has been mentioned in the past, including from professor Daniel Kahneman, through his work on human behavior, which won him the Nobel Prize in Economics and established the disciple of behavioral economics.
Indeed, this is a field that is changing our view of the world, from how we shop and how we…
