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The Subtle Art of Persuasion
Becoming a Virtuoso in Written and Verbal Communication
Once upon a time in the realm of sales, there lived a group of optimistic salespeople. All were armed with a multitude of products and services, but their offerings weren’t enough to win over the hearts and wallets of potential customers. To reign supreme, there was a need to master the art of crafting persuasive sentences. But despite their appetite to sell, a lot of mistakes were made along their path.
To reign supreme, there was a need to master the art of crafting persuasive sentences.
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One should be specific
In their eagerness to impress, the salespeople would often declare, “Our product is the best on the market!” It was believed that overemphasizing would make them sound confident. Yet, it left customers doubting if the product is even real. So, the art of subtle referencing was invented, “Our product excels in several areas, including but not limited to…”
Grant Cardone: “You’ll never be admired without being criticized first.”
